Nov 13, 2023 | Digital Marketing
Role of DSPs in Digital Advertising In the ever-evolving world of digital advertising, Demand Side Platforms (DSPs) play a pivotal role. They serve as the bridge between advertisers and a plethora of ad inventories available across various exchange partners. Today,...
Aug 10, 2023 | Digital Marketing
Quality Copywriting: Why it's More Important than Ever Copywriting & Digital Transformation Quality copywriting is a critical component of the digital transformation and is essential for businesses looking to effectively reach and engage with customers, improve...
Sep 26, 2022 | Digital Marketing
Google Search, Artificial Intelligence & Natural Language When you go online and search for things natural language processing is a core function going on behind the screen that allows you to recieve relevant results. Natural language processing uses artificial...
Mar 29, 2022 | Digital Marketing
Facebook 1.9 Billion Users Saw a 6.2% jump from 2021’s 2.74 billion users, which was already a year-over-year growth of 12% from 2019.. FB however is failing to grow younger users 18-24. The age demographic 65+ is growing fastest. College users are perhaps using...
Oct 19, 2021 | Digital Marketing
Pre-Emptive Advertising Pre-emptive advertising coined by Jay Abrahams is not a new concept. Advertisers have used it for decades. Claude Hopkins praised its benefits in 1924, and others have leveraged the idea to make millions and even billions in sales. Its a...
Oct 19, 2021 | Digital Marketing
5G – What it means for your business 5G is coming. thats what we keep hearing. that it will change everything. what does it mean, for consumers and businesses . Will it be another hype point passed in time or is it for real? What is 5G? 5G is the fifth...
Sep 9, 2021 | Digital Marketing
Search Engine Land just ran an article highlighting a recent study by BrightLocal showing 76% of consumers said they have arrived at a business too early or too late because its opening hours were wrong online. The report went on to highlight an even greater...
Apr 18, 2020 | Digital Marketing
On Friday Sacramento based McClatchy entered into a bankruptcy auction process, with over 20 interested bidders. McClatchys largest creditor, hedge fund Chatham Partners is seeking to acquire the company as is, however the move opens up the possibility for other...
Feb 18, 2020 | Demographics, Digital Marketing, IP Targeting
What is 3rd Party Data Targeting? Third party data is client data that you buy from outside vendors that are not the original collectors of that data. The information comes from large data aggregators. This data includes a wide range of user attributes such as online...
