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Copywriting In A Digital Age

Quality Copywriting: Why it's More Important than Ever Copywriting  & Digital Transformation Quality copywriting is a critical component of the digital transformation and is essential for businesses looking to effectively reach and engage with customers, improve...

Google Search, Natural Language Processing & AI

Google Search, Artificial Intelligence & Natural Language  When you go online and search for things natural language processing is a core function going on behind the screen that allows you to recieve relevant results.  Natural language processing uses artificial...

Post Pandemic Social Usage Trends

Facebook 1.9 Billion Users Saw a 6.2% jump from 2021’s 2.74 billion users, which was already a year-over-year growth of 12% from 2019.. FB however is failing to grow younger users 18-24. The age demographic 65+ is growing fastest. College users are perhaps using...

Pre-Emptive Advertising in 2021

Pre-Emptive Advertising Pre-emptive advertising coined by Jay Abrahams is not a new concept. Advertisers have used it for decades. Claude Hopkins praised its benefits in 1924, and others have leveraged the idea to make millions and even billions in sales.  Its a...

3rd Party Data

What is 3rd Party Data Targeting?  Third party data is client data that you buy from outside vendors that are not the original collectors of that data. The information comes from large data aggregators. This data includes a wide range of user attributes such as online...