Sep 26, 2022 | Digital Marketing
Google Search, Artificial Intelligence & Natural Language When you go online and search for things natural language processing is a core function going on behind the screen that allows you to recieve relevant results. Natural language processing uses artificial... Mar 29, 2022 | Digital Marketing
Facebook 1.9 Billion Users Saw a 6.2% jump from 2021’s 2.74 billion users, which was already a year-over-year growth of 12% from 2019.. FB however is failing to grow younger users 18-24. The age demographic 65+ is growing fastest. College users are perhaps using... Oct 19, 2021 | Digital Marketing
Pre-Emptive Advertising Pre-emptive advertising coined by Jay Abrahams is not a new concept. Advertisers have used it for decades. Claude Hopkins praised its benefits in 1924, and others have leveraged the idea to make millions and even billions in sales. Its a... Oct 19, 2021 | Digital Marketing, Marketing Science, Web Performance, Website Speed
5G – What it means for your business 5G is coming. thats what we keep hearing. that it will change everything. what does it mean, for consumers and businesses . Will it be another hype point passed in time or is it for real? What is 5G? 5G is the fifth... Sep 9, 2021 | Digital Marketing
Search Engine Land just ran an article highlighting a recent study by BrightLocal showing 76% of consumers said they have arrived at a business too early or too late because its opening hours were wrong online. The report went on to highlight an even greater... Apr 18, 2020 | Digital Marketing
On Friday Sacramento based McClatchy entered into a bankruptcy auction process, with over 20 interested bidders. McClatchys largest creditor, hedge fund Chatham Partners is seeking to acquire the company as is, however the move opens up the possibility for other... Mar 12, 2020 | Content Marketing, Copywriting, Digital Marketing, Email Marketing, Lead Generation, Web Marketing
Did you know that in 2019, for every $1 dollar spent on email marketing, advertisers saw an average return of $42. Several studies report that only about 50% of businesses claim to be leveraging email to its fullest. With 60% of customers wanting at least a weekly... Mar 4, 2020 | Advertising, Copywriting, Marketing Science
Increase Sales With Real Customer Triggers Would you be surprised to learn that the actual things people want today are the exact same things people wanted a decade or even a century ago? Regardless of advancements in technology, basic human behaviors and triggers... Mar 1, 2020 | Digital Marketing, Front End Performance, SEO, Website Speed, YSlow Page Speed
Speed is important for any serious business wanting to ensure they provide the best online experience. If you want to excel, your website, the front man who is always there, needs to be fast, for everybody, all the time. If a page takes too long to load, people won’t... Feb 18, 2020 | Audiences, Demographics, Digital Marketing, IP Targeting
What is 3rd Party Data Targeting? Third party data is client data that you buy from outside vendors that are not the original collectors of that data. The information comes from large data aggregators. This data includes a wide range of user attributes such as online... Feb 17, 2020 | Digital Marketing, Internet Radio, Web Marketing
Create Your Own Radio Ads Creating Internet Radio Ads Make your own audio ads can be fun. The are fairly easy and straight forward, to create. We have compiled s some tips to consider when making your script and ad. Listeners hearing your audio ad will generally be... 