What is 3rd Party Data Targeting? Third party data is client data that you buy from outside vendors that are not the original collectors of that data. The information comes from large data aggregators. This data includes a wide range of user attributes such as online behavior, purchase intent and interests.
Peerless can reach targeted audience segments with high-quality 3rd party data offering over 600 global audience segments. GDPR-compliant. Custom-tailored audiences can be built.
Examples of targets we have run B2B, Consumer Targets, Demographic- (age gender income parental status) Financial, Buyer Intent, Interest. There are many data points we can use to target customers.
Here are some examples of how we have targeted customers.
Target by Topic, Interest, & Behavior
Age Demographics , Adults 21+, Recent Purchase Data, Business Data, Banking Data, Recent Financial Data, Household income, Maritial Status, New vehicle customers, Recent Movers, Any Arts and Entertainment Site, Antique & Collectors, Automotive Repair, Bad Drivers, Career & Job, Executive & C Level, Business Decision Makers, IT Decision Makers, Eco Friendly, Black Friday and Cyber Monday, Big Spenders, Department Store Data, Education, Electronic Users, Family and Parenting, Financials, Food and Dining, Health and Fitness, Industry Proffessionals, Hobbies and Fitness, Home & Garden, Law & Government, News, Politics, Legal Services Military, Lifestyle and Interests, News, Personal Finance, Music & Music Genre, Pets, Restaurant , Real Estate, Religion & Spirituality, Science, Shopping, Society, Sports, Style and Fashion Technology and Computing, Travel. Office and Business Electronics, Latin & Hispanic, Purchase Intentions.
Specific Customer Data
Household Income, Data, Credit Score Data, Ethnicity & Language, Life Stage, Political Affiliation, Occupation, Religion, Home Owner or Renters, Home Value, New Roof Purchasers, Second Home Owners, Home Heating Source, Swimming Pool Owners , Property Size, Mortgage Interest, Loan Type & Loan Size, Net Worth, Pay check to paycheck customers, Good Credit Pay on Time Customers, Military Veterans, By number of parents, Single Divorcees, Number of children, Cargiving at home, Female Executives, Female DMersS, Travel Agents, Transportation, Birth Day and Year, Has Donated, Has given blood, Education Level, By Child Age, Vitamin Takers, Vintage Collectors, Coin Collectors, Cooking and Gourmet, Cat Owners, Dog Owners, Customers who Read E Books, Frequent Flyers. Small Business Owners, Teachers, Students, Gamblers, Business Traveler, Property Listing Price & Features, By Credit Card. Cell Phone Provider.
Other Purchase Behavior
Amazon Prime Customers, Bargain Shoppers, $$$$ Shoppers, Luxury Buyers, Mail Order Buyers, Online Buyers, Direct mail responders, coupon users, Insurance Purchases, Medicare advantage qualified, Beauty Product Purchasers, Beauty Spa Products, Fashionistas, Recent Purchase Volume, Senior Medical Products Purchased, Education Status, Have Student Loans, , , Frequent Shoppers, Bike Purchases, Runners who bought shoes in 30 days, New luggage owners, By Vehicle Brand Owned, Years at current residence, Tesla and Hybrid owners, Medicare plan D users, Auto insurance purchasers , AAA members, AARP members, Bars & Clubs, Boat Owners, Concert Goers, Dieting, Any and all sports, New Mothers, New Borns College Bound, Newlyweds, Prom Goers, lottery tickets, purchased video games, purchased XBOX, Diet Products, Appliance Purchase, Airline Tickets, Hotel Bookings,
Target Specific Customers
Barnes and Noble, Baby’s R Us ,. Williams Sonoma, Sur Le Table, Customers. Furniture & Home Decor : Anytime Fitness Members, Aarons, Ashley Homestore Customers, Bobs Discount, Cost Plus, Crate and Barrel, IKEA, Joannes, Michaels, Pottery Barn,Restoration Hardware, Rooms to Go, Albertsons, Aldi, Big Lots, Target, Walmart, JCPenney, Macys, Nordstrom, Sears, Sephora , ULTA, TJ Maxx, Saks, N Rack, Kohls, 7 eleven, Circle K, quick trip, Best Buy, Game Stop, ATT, Sprint, Metro PCS, T Mobile & Verizon, 99 Cent Store, Dollar General, Dollar Tree, Apple Store Customers, Lens Crafters, By Specific Fashion Designer, Kay Jewlers, Helzberg diamonds, Pandora Jewlery, Zales, Ace Hardware Customers, Lowes Customers, Home Depot, True Value, Bass Pro Shops, Dicks Sporting Goods, REI ,Office Depot, Staples, Party City, Petco, Pet Smart, CVS, Duane Read, Rite Aid, WalGreens, Fed Ex, UPS Store, Hilton, Marriott, LaQuinta, Kimpton, Sheraton, Super8, Ritz Carlton, W Hotels, Waldorf, Westin, Banana Rebublic, DSW, Famous Footwear, Gap,H&M, Old Navy, BJ’s, Costco, Sams Club, Taco Bell , Hobby Lobby, Arco, Kroger, Lucky, Albertsons, Safeway, Ralphs, Alamo Car Rental, Dollar, Enterprise, Hertz, National, Thrifty Car Rental.
Technology Targeting
Video downloads, Highspeed internet users, online gamers, apple product owners, satellite radio subscribers, smart phone users, android users, Type of TV owned, Tech Geeks, High Income tech Shoppers. Gas Station Purchases
Transaction Data
Auto Communications Education Entertainment Financial, Health, restaurants, retail and travel transactions