Claim & Control Your Google Business Profile
What is my Google Business Profile?
In today’s digitally-driven marketplace, having a robust online presence is essential for businesses of all sizes. A critical component of this presence is your Google Business Profile, formerly known as Google My Business. This powerful tool acts as your business’s virtual storefront on the world’s most used search engine. When potential customers search locally for services or products you offer, your Google Business Profile provides them with a snapshot of your business, directly in the search results and on Google Maps. Claiming and optimizing your profile is more than just a digital necessity; it’s a dynamic way to showcase your business, interact with customers, and stand out in local searches. In an era where online visibility is intertwined with success, effectively managing your Google Business Profile is a key step in capturing and engaging with your target audience.
Why Should You Claim Your Profile?
Claiming your Google Place is a simple and important process. There are a few reasons why you should do this.
- Improved exposure for search engine traffic
- SMS and Q and A
- Google posts
- Product and service plus pricing
- Ensure have correct information
- Increased activity for local searches.
- Links your website to your Google Maps listing
- Allows customers to easily get directions
- Respond to reviews & interact with your business
- Allows you to add pictures to your listing
- Advantage over other, non-claimed, listings
- A free way to get your business found on Google
Claim Your Google Business Profile
Google makes claiming your place a very simple and straight forward process. It only takes a couple of minutes.
First Go to Google Business – Navigate to the Google My Business homepage and choose the blue “Get on Google.” button
Check For Your Business – Search For your business in the top left search bar. Use the links that appear based on your search to either edit and claim an existing listing or create a new one.
Completing & Optimizing Your Profile
Add Your Business Information – The next page will allow you to add or revise your official business details. Your basic information will include address, phone number, email address, company description, and website. We recommend filling out all of these fields.
Add Photos & Videos – You can add photos and videos about your business to help potential customers understand what you do. You will, at minimum, want to add your logo to this area. If you have an information video about your company, be sure to add that as well. You don’t need to go crazy, but giving potential leads a feel for who you are can be a great advantage. The more you add, the more you will stand out.
Add Additional Details – Google provides an area to add additional details about your business. We suggest listing services offered or brands carried if you are a retail location. This area can be full of great SEO content that will help Google link you to relevant searches. Again, the more information the better.