Banner Ad Sizes
Banner advertising delivers your message visually on high traffic websites, creating brand awareness, generating click-throughs, purchases, and leads.
Display ads come in variety of formats such as: image, video and interactive ads. Ads need to be created in a wide variety of ad sizes. Banner ad sizes have been standardized by the IAB. Standard web banners included into the IAB’s Ad Units Guidelines are supported by major ad serving companies. Your ads must meet certain technical requirements in order to be eligible. These are the most popular sized ads.
Standarized Banner Ads
The following ad units are recommended as part of IAB new ad portfolio. These have been recommended based on Attitudes and Usage Study to determine which of the ad units, contribute to the majority of revenue and are sufficient to advertise across multiple screen sizes.
| Ad unit Name | Fixed Size (px) |
|---|---|
| Billboard | 970 x 250 |
| Smartphone Banner | 300 x 50, 320 x 50 |
| Leaderboard | 728 x 90 |
| Super Leaderboard/Pushdown | 970 x 90 |
| Portrait | 300 x 1050 |
| Skyscraper | 160 x 600 |
| Medium Rectangle | 300 x 250 |
| 120×160 | 120 x 160 |
| Mobile Phone Interstitial | 640 x 1136, 750 x 1334, 1080 x 1920 |
| Feature Phone Small Banner | 120 x 20 |
| Feature Phone Medium Banner | 168 x 28 |
| Feature Phone Large Banner | 216 x 36 |
Image Resources
Our Guide To SEO Image Optimization
IAB Complete Spec Sheets Here
Banner Ad Design Services
Professional banner design services for affordable prices. We can create video ads, for specific publishers. Contact us for some samples. Get better results from your display advertising with custom ad banners by Peerless. Call Today 916-450-1335.