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Banner Ad Sizes


Banner advertising delivers your message visually on high traffic websites, creating brand awareness, generating click-throughs, purchases, and leads.

Display ads come in variety of formats such as: image, video and interactive ads. Ads need to be created in a wide variety of ad sizes.  Banner ad sizes have been standardized by the IAB.  Standard web banners included into the IAB’s  Ad Units Guidelines are supported by major ad serving companies. Your ads must meet certain technical requirements in order to be eligible. These are the most popular sized ads.

Standarized Banner Ads

The following ad units are recommended as part of IAB new ad portfolio. These have been recommended based on Attitudes and Usage Study to determine which of the ad units, contribute to the majority of revenue and are sufficient to advertise across multiple screen sizes.


Ad unit Name Fixed Size (px)
Billboard 970 x 250
Smartphone Banner 300 x 50, 320 x 50
Leaderboard 728 x 90
Super Leaderboard/Pushdown 970 x 90
Portrait 300 x 1050
Skyscraper 160 x 600
Medium Rectangle 300 x 250
120×160 120 x 160
Mobile Phone Interstitial 640 x 1136, 750 x 1334, 1080 x 1920
Feature Phone Small Banner 120 x 20
Feature Phone Medium Banner 168 x 28
Feature Phone Large Banner 216 x 36

 Image Resources

IAB Complete Spec Sheets Here 

Banner Ad Design Services 

Professional banner design services for affordable prices. We can create video ads, for specific publishers. Contact us for some samples. Get better results from your display advertising with custom ad banners by Peerless. Call Today 916-450-1335.