Aug 11, 2023 | Copywriting
You Bet Your A$$ It Is Is it worth hiring a Professional Copywriter? Yes. Investing in quality copywriting pays off in the long run for several reasons: Increased website traffic: With good content tied to relevant keywords you can improve a website’s search...
Aug 11, 2023 | Copywriting
Yoast Readability Scores What is the Passive Voice? The Passive voice is a grammatical term used to describe a sentence in which the subject is acted upon rather than performing the action itself. In other words, the focus is on the object of the action, rather than...
Aug 11, 2023 | Copywriting
Advertising is the art of getting a unique selling proposition into the heads of the most people at the lowest possible cost.” – Rosser Reeves USP stands for Unique Selling Proposition. It refers to the unique aspect or benefit of a product or service that sets it...
Oct 19, 2021 | Digital Marketing
Pre-Emptive Advertising Pre-emptive advertising coined by Jay Abrahams is not a new concept. Advertisers have used it for decades. Claude Hopkins praised its benefits in 1924, and others have leveraged the idea to make millions and even billions in sales. Its a...
Mar 4, 2020 | Advertising, Copywriting, Marketing Science
What Are Human Advantages ? Good Copywriting Uses Real Customer Triggers Would you be surprised to learn that the actual things people want today are the exact same things people wanted a decade or even a century ago? Regardless of advancements in technology, basic...
