Aug 11, 2023 | Copywriting
Is it worth hiring a Professional Copywriter? Yes. Investing in quality copywriters pays off in the long run for several reasons: Increased website traffic: Quality copywriting can help improve a website’s search engine rankings and drive more traffic to the...
Aug 11, 2023 | Copywriting
What is the Passive Voice? Passive voice is a grammatical term used to describe a sentence in which the subject is acted upon rather than performing the action itself. In other words, the focus is on the object of the action, rather than the doer of the action. For...
Aug 11, 2023 | Copywriting
Advertising is the art of getting a unique selling proposition into the heads of the most people at the lowest possible cost.” – Rosser Reeves USP stands for Unique Selling Proposition. It refers to the unique aspect or benefit of a product or service that sets it...
Mar 12, 2020 | Content Marketing, Copywriting, Digital Marketing, Email Marketing, Lead Generation, Web Marketing
Did you know that in 2019, for every $1 dollar spent on email marketing, advertisers saw an average return of $42. Several studies report that only about 50% of businesses claim to be leveraging email to its fullest. With 60% of customers wanting at least a weekly...
Mar 4, 2020 | Advertising, Copywriting, Marketing Science
Increase Sales With Real Customer Triggers Would you be surprised to learn that the actual things people want today are the exact same things people wanted a decade or even a century ago? Regardless of advancements in technology, basic human behaviors and triggers...
