Business Directories, Local Citations and Map Listings.
According to a recent study by Comscore, 78% of all local searches on mobile devices led to a direct purchase within 24 hours. Of those purchases 73% were done in a physical store, 16% by phone, and 11% online.
Your digital footprint consists of directories, review sites, phone listings, business directories, image search, social media pages, search engine map listings and many places people encounter in their buying journey. If you remember back to the zero moment of truth is when these sites come into play. These directories, review sites and pages may seem obscure but they contain content about your business and, leave an impression, especially if they are not claimed or the information is old. Some are free others are not.
You should immediately begin to claim you’re online business listings if you have not done so already. It is a straight forward process and will increase the chances of your business being discovered online.
One aspect of your local SEO program should be to enhance your directory listings, since they appear as top links on the search engines results pages (SERP). There are over 160 relevant online publishers that are not Google Maps. Sites like Merchant Circle, CitySearch, SuperPages, Yelp, Bing, Yahoo, YellowPage lists, Apple Directory, etc.. These are sites where your customers could first meet your business and see what you do, where you’re located, how to contact you, and more importantly what other customers are saying about you. Old or inaccurate contact info hurts search discovery (SEO) and your chances of being found. Local citations are a key ranking factor for local SEO
Incorrect business listings reduce your ability to be found online.
As a BrightLocal Partner Agency, we can
- Claim and control your business listings across 60+ leading maps, apps, GPS, search engines, and social networks
- Manage your listings in real-time, from one centralized dashboard
- Find and remove duplicate and erroneous citations.
- Improve your’ search ranking by publishing information to the publishers that mean the most to your presence.
- Enhance your digital content with the addition of business descriptions, videos, photos, menus, staff bios, and more
Sync Your Business Location Data Without All The HOOPLA
Brightlocal listing technology enables us to take full control of your location data across all the maps, apps, social networks, directories, and search engines ( including Google, Apple, Facebook, Bing, and Yahoo) that we think will improve your presence. The primary listings that can are claimed manually will be ensuring you own what is claimed, and are not renting month to month
Peerless Digital Marketing creates integrated internet advertising campaigns. Multi-screen strategies that help businesses engage with potential customers at the right time and place in the online world. Call Ryan today 916-450-1335.
Specialties: Internet Advertising & Digital Media Strategy | Google Adwords Certified | PPC | Google Analytics | Merchant Accounts | Programmatic DSP Display | Ad Trafficking | Social Ads| Video Ads | Email Marketing | Web Site Conversion Strategies | Adobe Creative Suite | Word Press | Yelp | Data- Aggregators & Listings | Phone Tracking| Mobile App | Geo-Fence | IP Targeting | Live Chat Technologies | YouTube Video | iHeart, Pandora & Spotify