What if, you knew you for every $1 you spent you got 9X back?
OK, it’s a loaded question, of course, you would spend more. Before we start counting future sales, we need to develop the foundation of your advertising campaign. Over time we will be able to hone in on the specific elements that create leads and sales for your business. Things like what keywords, location, ad copy, bid prices, landing pages, these are all the things we manage for you for full effect.
Success starts with research. We need to have a thorough understanding of your business, your goals, and your success metrics. We need to know intimate details about your business and industry. To start with the absolute greatest advantage we need to get a deep understanding of not only your business products, but your customers, their buying cycle, and their lifetime value.
Given time to optimize with adjustments to keywords, landing page content with a 900% ROAS is not out of the question. Our average ROAS is currently 1057% across all e-commerce clients.
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficiency of a digital advertising campaign. Calculating return on ad spend is important because it gives you a quick look at profitability. Whether you’re looking into entire campaigns or individual keywords, ROAS can give quick insight into which keywords, campaigns, or ad groups are the most efficient.
ROI And ROAS How are they different?
ROI ( return on investment) and ROAS (return on ad spend) are similar yet different, but some marketers use these terms interchangeably. ROI measures the profit generated by ads relative to the cost of those ads. It’s a business-centric metric that is most effective at measuring how ads contribute to an organization’s bottom line.
ROI = profits-costs x 100 / costs
ROAS measures gross revenue generated for every dollar spent on advertising. It is an advertiser-centric metric that gauges the effectiveness of online advertising campaigns.
ROAS = revenue from ad campaign / cost of ad campaign
With ROAS, marketing is considered a necessary cost of doing business vs. ROI, where marketing is an investment to grow a business’s profits incrementally. While using both metrics in tandem is useful, the pendulum is swinging back from the widespread use of the ROAS-focused model in digital advertising, to a more rigorous ROI-focused model.
Regardless, our top priority is always on results, and the long-term growth and success of you and your business. We have assembled a selection of technologies that are proven when put to work together to leverage consumer behaviors and ensure your message reaches your customers at the right time. Give us a call for your free digital blueprint.
Peerless Digital Marketing creates integrated web presence strategies. Multi-screen strategies that help businesses engage with potential customers at the right time and place in the online world.
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