916.450.1335 [email protected]

Data is just data.

The key is how we interpret and use it.

Google Analytics, Reporting and Advertising Audits

 

Peerless Digital Marketing  Google Analytics Certified Agency

When I opened PDM the biggest objective was to provide online advertising that worked. Imperative to provide easy to understand,  transparent, and actionable reporting for my clients.  Based on a decade of industry experience, I found many operators gave vague, inaccurate, and bad data, let alone any guidance on what best to do for the business next. Peerless is creates an environment for clients to be able to make great decisions. Skills and ability to track the effectiveness of all your advertising.  We specialize in Google Analytics as well as the newly released Google Analytics 4. 

Google Analytics Certified

An expert in Google Analytics, with 30 years of small business experience.  This combination has elevated the ability to interpret client engagement data and optimize it to generate positive return on investment (ROI).  Optimizing positive website data and visitor behavior to generate leads while communicating it in ways my clients understand is my job.  

3rd Party Analytic Solution

Google Universal Analytics ( UA) and the newer Google Analytics 4 are both free. For larger clients GA has limits and sometimes doesn’t give enough info to be helpful. To combat this we added custom analytics solutions which capture much more detailed info than Google does. A simple custom script added to your site or a WordPress plug in, allows automatic creation of  profiles of all website visitors, getting as much legally identifiable information, all their actions, as well as uncovering all (not set) keyword data from the search engines.

We Make it Easy

If you don’t have analytics set up it’s easy we can do it. Unfortunately it not unommon to no connection between clients websites, campaigns, tracking or SEO.  Lucky for you,  in a matter of minutes, we can have your Google Analytics set up and tracking all the important leads, events, sales or any custom goals you may be receiving already. 

Actionable Reporting

Get full access to all your information, and custom reports based on the information you want when you want. There is nothing we won’t share.  We have an online portal to access your reports. Analytics reports, PPC Reports, SEO, Citation, and Review Reports. 

If You Measure It, You Can Manage It. 

By utilizing data from your website in conjunction with our campaigns; we can identify good engagement, and determine the path customers take to buy.  Optimizing usually begins manually and over time we may use fancy math called algorithms to optimize bid adjustments.   As we gather data we find and focus on all those parameters above which caused leads and sales to happen.

Regular Touchpoints

Communicating with our clients is very important, getting and giving feedback is important. As our campaigns run we often encounter ways to improve flow with the website and copy changes, in conjunction with the campaign.  Typically client reviews are set monthly or quarterly basis. Let us know your preferences and we can accommodate it.  

 

Capabilities

Google Universal Analytics
Google Analytics 4
Ranking Reports
Seo Reporting
Citation Reporting
PPC Reporting
Analytics Assessments
Analytics reports
Data Visualization
Lead Attribution & tracking
Sales Analysis
Online Client Portal
Marketing Audits
Analytics Error Tracking
Heat mapping & Funnel Analysis
Form Analysis

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