Ads In Google Maps, Drive In-Store Foot Traffic
Show local search ads on Google Maps
Advertising on Google Maps is a powerful way to attract nearby customers. If you run a local business, ads on Google maps make it easy for people to get to your location. Google Adwords can be set up to feature your business locations and lead users to call or visit your locations on mobile devices. When people search on their mobile devices for nearby businesses on Google or Google Maps, for example, “XYZ near me”, they may view local search ads that feature your business locations.
About location assets
We add location information in your ads by setting up location assets. With location assets, your ads can display information such as your address, a map to your location, or the distance to your business to help people find your stores. People can then click or tap your location when shown with your final ad to get further details and directions to your loaction. Ads may also include a phone number or click to call button so that users can easily call your business.
Benefits
Here are some of the potential benefits of local search ads:
- Get more store visits. Local search ads can mean that you don’t miss out on foot traffic near your location.
- Get calls. Local search ads may include an option for users to call your locations. They use the phone number of the featured business location.
- Help customers learn more about your business. Local search ads link to your business’ location page, which includes information such as store hours, address, customer reviews, and photos.
Auto Suggest Ads
Google can show ads in Maps search results when users search for businesses, such as “oil change,” or “pharmacy”, on their mobile devices. Auto Suggest ads help you to showcase your offers even before the query is fully complete by showing suggested ad locations in an autocomplete search. For example, if a user types “movies” and enters the first 3 characters “m-o-v”, an ad for a theater location near the user from an advertiser may be featured in the suggestions.
What they cost
You’ll be charged a standard cost-per-click (CPC) for these types of clicks on local search ads:
- Get location detail clicks
- Get direction clicks
- Mobile clicks-to-call clicks
- Website clicks
Where they show
We can set the campaign to show your advertisement and location assets on only mobile devices and on the map
Google Search Network: On the Search Network, ads with location assets can appear as a standard text ad with your location and phone number. On mobile, a clickable “Call” button may show in place of your phone number.Google search sites, like Google Maps: Your locations will appear beside, above, or below search results on Google Maps, including the Maps app.
How it works
When users search on their mobile devices for nearby businesses on Google, your business location may be featured at the top of the local results.
Similarly, ads that feature your business location may also appear when users make similar searches on the Google Maps mobile app.
