What kind of reporting and analytics will a Google Ads agency provide?

Peerless will provide detailed reporting and analytics to help you understand the performance of your advertising campaigns. The type of reporting and analytics provided will depend on your industry and the level of service you are receiving.

Some agencies may provide reports in PDF format, which can be emailed to you or accessed through a secure online portal. These reports typically include data on key performance metrics such as click-through rates, cost per click, and conversion rates. They may also include information on which keywords and ads are driving the most traffic and conversions, as well as insights on audience demographics and behavior.

Other agencies may provide reports in Excel format, which can be customized to meet your specific reporting needs. These reports may include additional data such as impression share, average position, and quality score, which can help you better understand the performance of your campaigns and make data-driven decisions to optimize them.

In addition to regular reporting, many Google Ads agencies provide access to real-time analytics through an online portal. This allows you to monitor the performance of your campaigns in real-time, view data on traffic and conversions, and make adjustments as needed to improve performance.

Overall, a Google Ads agency should provide comprehensive reporting and analytics to help you understand the performance of your campaigns and make data-driven decisions to improve results. This can include everything from regular reports on key metrics to real-time access to performance data through an online portal. By working with an experienced agency, you can gain valuable insights into your advertising campaigns and make informed decisions to drive better results.