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What is the Difference Between PPC and AdWords?

Jun 15, 2023 | Google Adwords

What is the difference between PPC and AdWords?

PPC (Pay-Per-Click) is a model of online advertising where advertisers pay a fee each time their ad is clicked. It allows businesses to buy visits to their website rather than relying solely on organic traffic. While Google Ads (formerly AdWords) is one well-known platform for managing PPC campaigns, there are several other advertising platforms that utilize the PPC model as well.

Examples of other platforms that are ppc are: 

  • Microsoft Advertising (formerly Bing Ads): It allows businesses to display ads on the Bing search engine, Yahoo search results, and other Microsoft-owned properties, operating on a PPC model.
  • Amazon Advertising: Businesses can promote their products and display ads on Amazon’s website and search results. Amazon Advertising also operates on a PPC model.
  • Facebook Ads: This advertising platform covers advertising on Facebook, Instagram, and other Facebook-owned platforms. Facebook Ads offers a PPC model, where advertisers set bids, targeting criteria, and pay for clicks or impressions.
  • Twitter Ads: Twitter Ads allows businesses to create and promote ads on the Twitter platform. It utilizes a PPC model where advertisers pay for clicks or impressions.
  • LinkedIn Ads: LinkedIn offers a self-serve advertising platform where businesses can create and manage PPC campaigns to reach a professional audience. Advertisers can target specific industries, job titles, company sizes, and more
  • Pinterest Ads: Pinterest provides an advertising platform that allows businesses to create and promote ads on their platform. Advertisers can target users based on their interests, demographics, and search behavior.
  • Snapchat Ads: Snapchat’s advertising platform enables businesses to create and deliver ads to Snapchat users. Advertisers can target users based on demographics, interests, location, and other factors.
  • TikTok Ads: TikTok offers an advertising platform for businesses to create and run ads on the popular short-form video app. Advertisers can target users based on demographics, interests, and behaviors.
  • Reddit Ads: Reddit provides an advertising platform that allows businesses to run ads across various subreddits. Advertisers can target users based on interests, communities, and demographics.

Ultimately, PPC is a broader concept of paying for each click on ads, while AdWords (now Google Ads) specifically refers to Google’s advertising platform for managing PPC campaigns on their search engine and ad network.

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