What is the SERP Search Engine Results Page?
The Search Engine Results Page, or SERP, is the page that appears after you enter a query into a search engine like Google. It displays a list of web pages that the search engine’s algorithm has determined to be most relevant to your query.
SERPs can include a variety of features, such as ads, local business listings, featured snippets, images, and videos. The layout and content of the SERP can vary depending on the type of query and search engine used.
As a business, it’s crucial to appear on the first page of the SERP for relevant queries to increase visibility and drive traffic to your website. This is where Peerless Digital Marketing comes in. Our SEO and PPC services can help your business optimize its website and ads to improve your ranking on the SERP and attract more potential customers.
Break Down of the SERP
At the top of the page, you’ll find the search population size, which indicates how many pages are indexed and are vying to show up for the term you typed. This number re-populates every time you perform a search and can be an indicator of how competitive certain terms are.
At Peerless Digital Marketing, we understand the importance of appearing on the first page of the SERP for relevant queries. That’s why our team of experts offers SEO and PPC services to help your business optimize its website and ads to improve your ranking on the SERP. With our services, you can increase your visibility, drive more traffic to your website, and ultimately, grow your business.
1. Green – Paid Listings
Pay-per-click ( PPC ) ads are at the top and the right hand side of the page. You control what you say and when you say it and who you say it too. In addition you only pay only when the ad is clicked.
2. Yellow – Map Listings
Map listing section has several variation but typically sits in the middle. In the long run relevant businesses show based on the location of the search and the quality and quantity of your citations. Complete profiles with active reviews and citations enhance discoverability.
3. Blue – Organic Listings
Organic listings begin in the blue area. Google determines which sites show above the fold based on their page rank algorithm. Most SERPS will highlight ten organic spots on the first page.
Businesses compete against each other and other publishers to appear in search results. In truth page rank algorithm determines who has the most authority and relevancy. Optimizing content and webpages to rank higher is called Search engine optimization (SEO).