Sacramento Internet Radio Advertising
60% of Americans Stream Online Radio Weekly.
The first thing we do when we are born, before we see, we listen. Thru our lives, audio is a primary way to connect. Americans like their music, news and entertainment. Consumers today stream from anywhere at all times.
Radio has managed to adapt to the changes brought about by the digitization of just about everything. The consumer in 2020 demands access to content, on any device, at any time. This has changed the experience to be much more mobile and personal at the same time.
Bluetooth Has Boosted Usage
Internet Radio is now so common, its present everywhere, anywhere, anytime. You can stream on a box with a fox in a house with a mouse. The variety of access is amazing. Stream while at the gym or in a car going over the mountains. It leaves with you when you leave the house.
Online radio platforms now account for over 500 million dollars’ worth of streaming music revenue and the format continues to grow. The digital audio market is also the least cluttered spaces in online advertising. Advertisers in the space are taking advantage and reaping the rewards. Additionally Internet Radio is highly relevant, targeted, and measurable.
Peerless has an extensive set of tools and relationships to help grow your business through online digital radio/audio. We currently support Pandora, Spotify, Sirius XM And iHeart Radio ads.
Online radio has reached a new high in weekly time spent listening stats
- Podcasts have shown explosive growth with 50% of Americans Listening in 2019.
- Research says Consumers have more trust in brands that podcast
- Americans who listen to online audio has doubled since 2012.
- 70% of all Americans listen to digital audio.
- 41 % of Americans listened to online radio in a car
- Listening to online audio is at an all time high 17hrs per week
- Studies show in car access leads to significant behavior change.
Media Buying for Local & Regional Radio Advertising
We can handle direct buys, or purchase remnant inventory. With access to a media buying auction we can bid on multiple stations that fit your client. We can target the following station formats
Classic Rock & AOR
Country, Classic Country, Americana
Adult Hits & JACK
News Talk & Sports Talk
AC Hot & AC Soft
Hi-Hop & B/U
R&B & Blues
CHR, CHR Dance, CHR Gold
Gospel & Religious
Classical & Nostalgia
Hispanic & SPAN (numerous formats)
Call for a free consultation. 916-450-1335
Budget, Reach & Frequency.
To penetrate a market properly you must air on multiple stations or big stations ( Reach) and make sure that your ad is heard (frequency)
Money is generally limited so businesses have to make a trade off between how many people hear their ad and how many times its played to those same people.
If not enough customers hear your ad it wont work. If your ad is not heard by someone enough times they wont remember it. Radio advertising frequency is about reaching the right customers consistently.
Frequency of Three
Your customer needs to hear your message three times to build recognition. For the best chance to achieve the frequency of three you should be serving your ad way more often than you think. To actually get your audience to hear your ad that many times you should plan on three , maybe even four ads a day, seven days a week. So at minimum 21 ads a week; 52 weeks a year.
Budget Ranges For Effective Radio Ads.
Small Market is $ 2000 – $18,000
Mid Market $5000 – $22,000
Large Market $9000 – $45,000