Smartphone Mobile Advertising
85% of Americans own smartphones which means access to your clients is easier than ever. Peerless provides hyper-accurate, IP Targeting Geo Fencing, and Geo Re-Targeting campaigns. Our mobile advertising is location based and allows you to reach customers within a few yards. We have put together solutions that enable you to deepen your engagement with mobile consumers and serve the right ad to the right person at the right time and place. Hyper local targeting leverages actual GPS location, GPS history and opt-in location data to target specific mobile users.
Mobile GPS Targeting
Traditionally, location-based geographic targeting utilized only IP addresses for targeting. Ad publishers took IP addresses and simply mapped them to approximate physical locations. This is generally done in large radius or segmented market maps. This was great ten years ago for targeting users on a local connection (i.e. home wi-fi), but today it completely fails for mobile. Due to the way IP addresses are assigned to wireless networks, IP accuracy on smartphones is very inaccurate. GPS coordinates, however, are provided in real time by the user’s device and are highly accurate.
It’s a win-win: consumers see ads that are relevant and more engaging and advertisers can reach their true target audience to drive uplift in store traffic.
How Do Mobile Ads Work?
Hyperlocal targeting is made possible through access to real-time location data on smartphones and other GPS-enabled devices.
At the moment an online advertisment is about to be served to a mobile device the latitude and longitude of that device is retrieved and then the ad network decide what ad and at what price, all in a nanosecond.
IP geo-targeting can identify a city, ZIP or area code, with new hyperlocal targeting makes it possible to identify the location of a user within a few feet.
Place Ads On Premium Apps
Get access to premium app inventory of over 9000 popular apps and app bundles such as Pandora, Spotify, Gmail, Google Play, ESPN, CBS Sports, Waze, MapQuest, TomTom, Tumblr, Reddit, Accuweather, and more to maximize impressions.
Never Miss An Opportunity.
In addition to using GPS data, we also rely on unique device IDs for tracking, since cookies are on the way out.
Mobile Internet Advertising Options
Mobile Search Advertising
Pay Per Click Advertising (PPC) thru Google, Bing, Yahoo, Yelp, or Amazon. Cost per click varies depending on the industry. Call for a quote. We can specialize in ppc conversions ( taking over poorly run campaigns)
Site-Specific Mobile Ads
Display ads on websites. Target local customers on national sites. $8-40 per thousand ads served. (cpm)
Hyper-Local Retargeting
Deliver ads to consumers the have frequented specific locations. Real world targeting based on physical behavior. Minimum Spend $1500.
Mobile App Targeting
Target users on over 9000 apps. $8-30 per thousand ads served (cpm).
IP Targeting
We can take any physical mailing address and match it to an IP Address (Residential household, Commercial location such as a grocery store, airport, stadium, hotel, convention center, bus station, fire station, hospital – any address)