Premium Audio Advertising

As the digital world evolves, connecting with your audience requires innovative solutions. With Pandora and SiriusXM, you have access to two of the most powerful audio advertising platforms in the industry, both owned by the same company. Together, they offer unmatched reach, precise targeting, and premium engagement opportunities.

Why Advertise on Pandora and SiriusXM? 

Pandora: The Personal Audio Experience

With over 100 million active users, Pandora provides an unparalleled platform for engaging your ideal customers through personalized audio experiences. Advanced targeting ensures your message reaches the right audience at the right time.

• Massive Reach: Connect with millions of diverse listeners.
• Precise Targeting: Deliver ads based on user demographics, music preferences, and listening habits.
• Ad Formats: Choose from dynamic audio ads, video ads, and rich display ads that captivate attention.

SiriusXM: Premium Content, Premium Audience

SiriusXM offers access to an exclusive audience of over 30 million subscribers who tune in for premium content, including music, talk shows, sports, and entertainment.

• Exclusive Content: Reach audiences on music channels, sports broadcasts, and exclusive shows.
• Wide Audience Base: Target users in cars, at home, and on the go.
• Innovative Formats: Sponsor live broadcasts, host-branded segments, or advertise on popular talk shows.

Ad Formats To Elevate Your Brand

Audio Ads

• Dynamic Ads: Real-time targeting using rich data, with ad elements that adjust based on the listener.
• Channel-Specific Audio: Customized spots (:10, :15, or :30 seconds) delivered across mobile, tablet, web, car, and home platforms.
• Audio Everywhere: Run ads seamlessly across all platforms, ensuring maximum exposure.
• Sequential Audio: Serve a sequence of ads in real-time, adapting based on audience signals.

Video Ads

• Sponsored Listings: Gain undivided attention with 15-second ads that unlock one hour of uninterrupted music.
• Video Plus: Engage with a CPC model, rewarding users with features in exchange for watching your ad.
• Non-Skippable Video: Deliver impactful, full-screen ads across all platforms.

Display Ads

• Mobile Interstitials: Full-screen ads displayed when users launch the Pandora app.
• Dynamic Display Ads: Multi-creative campaigns optimized using AI for sequential messaging and high impact.
• Web Billboards: Command attention with a 24-hour exclusive ad placement above the media player.
• Responsive Mobile Display: Native ads seamlessly integrated into Pandora’s interface.

Content Ads

• Sponsored Podcasts & Stations: Build brand authority with share-of-voice content.
• Branded Podcasts: Align your brand with engaging, listener-focused programming.

Affordable and Flexible Budget Options

We cater to businesses of all sizes with advertising packages starting at just $1,500 per month.

CPM Rates:

Visual Ads: $5–$7

• • Audio Ads: $8–$12
  • Video Ads: $15–$25

How Peerless Maximizes Your Campaign

1. Custom Strategy Development:
   We start by analyzing your business goals, audience demographics, and budget to design a campaign tailored to your needs.

2. Creative Production:
   Our services include copywriting, professional voice talent, and editing for audio ads, as well as rich media and interactive elements for display and video campaigns.

3. Precise Targeting:
   Using Pandora’s advanced audience segmentation, we ensure your ads are delivered to the most relevant users.

4. Performance Tracking & Optimization:
   Detailed analytics and reporting allow us to monitor performance and make data-driven adjustments to optimize your ROI.