The Zero Moment of Truth

Buying Funnel Has Changed

The Zero Moment of Truth is that moment when you grab that wired device and start learning about a product or service your thinking about trying or buying. Keep in mind there are no barriers to access. Today you, your shoppers and customers carry access in their pockets. Customers are just a click away. 

Jim Lecinski formerly of  Google wrote a free eBook called Winning the Zero Moment of Truth. It is a new way of thinking about the traditional marketing model. It contextualizes how customers are truly engaging with information, brands, businesses and why a business’s web presence is so important. It is clear that the abundant access to wired devices (iPhone, iPad, laptop, computer) is impacting shopping in a way never seen before.

 Customers are making decisions prior to ever getting to the store or shelf. 

The marketers that embrace this, understand their clients buying cycle, and lifetime value create an edge over competitors.