Some Of Our Best Performing Campaigns are Native Advertising

Create a connection between your client and their audience with relevant and useful content. Native advertising  resembles the editorial content of the publication they share. Your content blends seamlessly into the form and function of the websites content. Native ads are often found in feeds, or as recommended content on a authoritative webpage. They often can be found in promoted search results and sponsored content.

Todays Consumers Are Becoming Resilient

This ad type works well since people have open bandwidths as they are already consuming well crafted headlines and content. Online native marketing takes advantage of  this and engages the user at the right time, when they are open to discovering something new. The ads are simple in format, don’t disrupt the client and allow a proper exchange of discovery and engagement on the customers terms. We find they drive engaged readers to well thought out high-quality articles, mobile-optimized and video content.

Types of Native Ad Placements

• Mobile & Web Placements– No matter the device your ads reach the consumer.
• In Feed Ads– Ads that appear in your news feed on social networks.
• Search and Promoted Listings– Ad listings that appear at the top of your google search results.
• Content Recommendations– Recommended articles that appear below the article you just read.

Features Of Native Ads

Publisher Home Pages
Build trust very fast with well known homepage placements. Top of mind awareness in with the days leading editorial headlines.

Mid Article
Engage customers before they leave or return to a social feed. Get full screen ad units on mobile devices increase view-ablility.

Below Article
Located below a piece of content the user has just finished reading. These users report higher engagement as they are open to reading and discovering new things. Often this is the right time to engage.

Quality of Network
Directly reach your customers thru exclusive agreements with top digital properties. Our publishers have content as features links and suggested posts on some of the worlds best destinations such as: CNN, Hearst, MSN, Guardian, Sky, BBC, Bloomberg, USA Today, CBS, NBC Fox, Business Insider, Conde taste. Utilize already established good will and good content by positioning your content on the best sites in your local market. .

Contextual Targeting
Advanced targeting options to really help you hone in on the best audience for your campaigns. Get in front of the right person with interest and attribute targeting utilizing 3rd party data.

Ad Ideas & Copywriting

Every native advertising campaign should have content and landing pages that engage, excite and keep the reader reading, Native Advertising is no different than direct marketing.  You need to have quality headlines and well written content that has structure that softly directs the reader to fill out your lead form.  We will create sales pieces, landing pages and utilize the timeless principles of direct marketing. It’s important to point out the things that motivate humans is enduring. Technology nor time has changed what motivate people to buy. Tap into those motivations and you can sell a lot.