65% of Americans owning smartphones and 45% own tablet, which means access to your clients is more important than ever. Peerless can provide hyper-accurate, IP Targeting Geo Fencing, and Geo Re-Targeting campaigns. Our mobile location based advertising solutions enable you to deepen your engagement with mobile consumers and serve the right ad to the right person at the right time and place. Hyperlocal targeting leverages actual gps location history and opt-in location data to target specific mobile users.
Traditionally, location-based geographic targeting utilized only IP addresses for targeting. Ad publishers took IP addresses and simply mapped them to approximate physical locations, generally available in large radius or segmented market maps.. This was great ten years ago for targeting users on a local connection (i.e. home wi-fi), but today it completely fails for mobile. Due to the way IP addresses are assigned to wireless networks, IP accuracy on mobile devices is very inaccurate. GPS coordinates, however, are provided in real time by the user’s device and are highly accurate.
It’s a win-win: consumers see ads that are relevant and more engaging and advertisers can reach their true target audience to drive uplift in store traffic.
How Does This Work?
Hyperlocal targeting is made possible through real-time location data on smartphones and other GPS-enabled devices.
At the moment an ad is about to be served to a mobile device the latitude and longitude of that device can be retrieved and used to decide what ad and how much to bid, all in a nanosecond.
Traditional IP geo-targeting can identify a city, ZIP or area code, while hyperlocal targeting makes it possible to identify the location of a user within a few feet.
Get access to premium app inventory of over 9000 popular apps and app bundles such as Pandora, Spotify, Gmail, Google Play, ESPN, CBS Sports, Waze, MapQuest, TomTom, Tumblr, Reddit, Accuweather, and more to maximize impressions.
Never miss an opportunity.
In addition to using GPS data instead of IP, we also rely on unique device IDs for tracking, since cookies are on the way out.
Mobile Internet Advertising Options
Mobile Search-Based Advertising thru Google, Bing, Yahoo, Yelp, or Amazon. Cost per click varies depending on the industry. Call for a quote.
Mobile display ads on mobile websites. Target local customers on national sites. $8-40 cpm.
Deliver ads to consumers the have frequented specific locations. Real world targeting based on physical behavior. Minimum Spend $1500.
Mobile App Targeting
Target users on over 9000 apps. $8-30 cpm.
We can take any physical mailing address and match it to an individual household, hotel, convention center, Bus Station, Fire Station or office building’s IP address.
Peerless Digital Marketing creates integrated internet advertising strategies. Multi-screen strategies that help businesses engage with potential customers at the right time and place in the online world. Call Ryan Today 916-450-1335.
Specialties: Internet Marketing & Digital Media Strategy | Google Adwords Certified | PPC | Google Analytics | Merchant Accounts | Programmatic DSP Display | Ad Trafficking | Social Ads| Video Ads | Email Marketing | Web Site Conversion Strategies | Adobe Creative Suite | Word Press | Yelp | Data- Aggregators & Listings | Phone Tracking| Mobile App | Geo-Fence | IP Targeting | Live Chat Technologies | YouTube Video | iHeart, Pandora & Spotify