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Banner Ad Sizes


Banner advertising delivers your message visually on websites . Display ads come in variety of formats such as: image, video and interactive ads.

You can deliver your message in a wide variety of ad sizes.  Most ads have been standardized to some extent by the IAB.  Standard web banners included into the IAB’s  Ad Units Guidelines are supported by major ad serving companies. Your ads must meet certain technical requirements in order to be eligible. These are the most popular sized ads.


Standarized Banner Ads 


Ad unit NameFixed Size (px)
Billboard970 x 250
Smartphone Banner300 x 50, 320 x 50
Leaderboard728 x 90
Super Leaderboard/Pushdown970 x 90
Portrait300 x 1050
Skyscraper160 x 600
Medium Rectangle300 x 250
120×160120 x 160
Mobile Phone Interstitial640 x 1136, 750 x 1334, 1080 x 1920
Feature Phone Small Banner120 x 20
Feature Phone Medium Banner168 x 28
Feature Phone Large Banner216 x 36

 Image Resources

IAB Complete Spec Sheets Here 

Banner Ad Design Services 

Professional banner design services for affordable prices. Get better results from your display advertising with custom ad banners by Peerless. Call Today 916-450-1335.

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