Google Map Ads
Advertising on Google Maps is a powerful way to attract nearby customers. If you run a local business, ads on Maps make it easy for people to get to your location.
Drive Foot Traffic With Ads On Google Maps
Drive in-person traffic by advertising your storefront across Google Search, Google Maps, Google My Business, Google Display Network, and Youtube. Formerly called Local Store Visits, this campaign type has been changed to Google Performance Max.
Why Should You Use Local Campaigns?
If you have a retail store and want more traffic this campaign type is a great addition to your regular search and mobil only campaigns. It drives search related traffic but ties your google map and business listing to the ad.
What are Local Campaigns?
It is a type of campaign in Google Adwords. It Utilizes not only Google search but maps, my business display and youtube. they are designed to provide detailed information that customers might need when they decided to visit a store. It essentially streamlines the process, easily promoting your stores over several different google properties and networks.
Targeting is based off your google maps locations.
This campaign type only allows radius targeting. and the maximum size can vary on your locations and users travel distance preferences.
What is in a Local Ad
Google also uses AI or machine learning to determine the best combinations of ad elements, images, and videos into ads that will influence potential customers to seek out your business.
You have the ability to control you message use images as well as videos, while integrating your google map location and business information into the ad. Like yellow pages of old you can control where you show up. Its gets even better linking youtube video and images to your ads.
Each ads consists of a minimum of
- One image
- One Logo
- Video of at least 10 seconds
- Headline 30 characters
- Description 60 characters
- Call to Action 11 Characters
Just like your google ads local conversions are tracked when they interact with the campaign.
Type of Conversions
- Visit Your Landing page
- Sharing or saving
- Using a menu link
- Using a call now button