916.450.1335 [email protected]

What is Google Adwords 

Google Ads which was formerly branded ad Adwords is an online advertising platform developed by Google. Google ads is paid search marketing also known as Pay Per Click (PPC), Search Engine Marketing (SEM) or Sponsored Links. On this platform, businesses bid to display controlled advertisement placements highlighting business information, services, products, promotions and offerings, to potential customers who are at the search engine, searching for what you do.  Technology created by Google will place the highest quality ads both in the results of search engines like Google Search, Google Maps, and YouTube  as well as non-search websites, mobile apps, and videos across the web. The ads appear on the top and right of the search engine results page or SERP, where google can feature your business ad, information, locations, and lead users to call your business, visit your location or your website. 

How Does Google Ads Work 

Google Ads works by showing your ad when people search online for the products and services you offer. By leveraging machine learning,  Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action. Google Ads can help you reach your customers whenever, wherever, and however you want to reach them.  Find customer in your market and you only pay when users engage with your ad or call your business.

Ad Campaign Types

The Google Ads campaign types are:

  • Search campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content
  • Smart campaigns- designed to help small businesses promote their products and services online with minimal features. 
  • Performance Max Campaigns – formerly Local Store Visits-  Seamlessly puts ads across all of googles properties in one campaign 
  • Shopping Campaigns –  leverage Google Merchant Center and Google Ads to show your products at the top of Google. 

  • App Campaigns -promote your app to the right people.
  • Discovery Ads –  place image ads on  the top placements online, including Gmail, Google’s Discover Feed, and, YouTube Mobile Homepage.

Marketing Objectives

Campaigns can be set up to focus on Sales, Leads, Web Traffic, Brand Consideration, Brand Awareness, and App Promotion.

The Results

  • Drive new customers to your site every time they search.
  • Increase Sales, show ads only to the most relevant customers.
  • Get more phone calls and click to call direct from mobile ads
  • Increase store visits and map directions and location details

Contact Us 

14 + 14 =

 Ad Campaign Elements


You have a variety of targeting methods to reach the right customer. Geographically, Topics & Interest, Demographic, In-marketing and affinity audience targeting.


Control your spending based on a daily spend per day, Your bid is what your willing to spend on a keyword. In general you will want to be prepared for a variance of 20% on any given day. Google may spend more or less on any given day. 

Ad Groups 

The ad campaigns is made up of multiple ad groups. Ad groups have specific ads dedicated to the group. The ad group is also a container for keywords related to that groups ads. Organize ad groups by a common theme such as products or services, sometimes by the sections, categories or pages of your website.   Organizing your campaign in smaller more specific groups with common ads and keywords allows you to deliver more relevant ads. The more focused and specific your ads are the more people you can reach  who are interested in exactly what you have to offer. 


These are the words and phrases that are used to match your ads to the actual terms people type into the search box. As customers search for terms that match your keywords, your ad enters an auction to determine if it will show in the results.  There is a difference between keywords and what was actually typed in the query box. Make sure to ask for your search query report, it shows what people typed. It’s different from the keyword report which tells you what keyword triggered the ad. 

Match Types 

Keywords match types let you refine when your ad will display. There are five keyword match type options. Broad Match, Broad Match modifier, phrase match, exact match & negative match. You can read our opinion about broad match here.

Ad Extensions 

There are 14 different extension types in google ads “Extensions” extend the messaging of your ads in various way and allow you to add more information to make your ad more robust. Common extensions are: Site-links , Locations & Reviews, Products, Seller rating, Price, App, Promotion, Structured snippets, Callout, Call Extensions, Affiliate, & Lead Form Extensions. 

Managing Google Ad Campaigns 

Professional Certification 

Peerless internet advertising agency is a certified Google Partner.  There is a rigorous multi phase testing process to become a Google Partner.  Agencies must pass multiple annual certifications, maintain a minimum optimization score  while maintaining specific thresholds in ad budgets across managed account. In return we receive google training, support and resources to support clients.  Clients that use certified partners have better campaigns and in the long run this benefits customers, agencies and google.  

Google Adwords Agency

Our super power is the ability to put your offer in front of the right customer online.  As an Internet advertising agency our job is to plan, set up , manage, optimize  paid ad campaigns. to drive direct response or action. To promote your brand, products and services online.  We utilize data, analysis, scripts, code and algorithms ,experiments and optimization to improve ROI.   Over time we will discover the queries that drive leads, sales and engagements and then focus on increasing them. As an agency we continually create ads, landing pages, test, optimize and track results. 

Our Google ads partner link

Google Ads Tracking 

Google ads integrates with both google analytics and tag manager. You can track every event and engagment from your ads. 

PPC Campaigns 

Peerless has worked with clients in many different industries. We apply best practices and always build on our experience.  We have strong campaign performance with the following businesses campaigns

General Dentists, Orthodontist, Sedation Dentistry, Cosmetic Dentistry, Periodontics, Cosmetic Surgery, Dermatology, Diet & Weight Loss, Education, Vocational Schools, Charter Schools, Private Elementary & Middle Schools, MBA Programs, College Enrollment, University Programs, Day Care & Preschools, CPR & First Aid Certification, Senior Care, Active Living Communities, Audiology & Hearing Aids, Eye Glasses, Optometry, In Home Care, Caregivers, Multi Family Housing, Visitor Bureaus, Convention Centers, Event Planners, Party Rental, Equipment Rental, AV Rental, Sign Companies, Custom Fabricators, Powder Coating & Chrome, Skin Care Products, Health Clubs & Gyms,  Contract Manufacturing, Vacation/ Travel Agency, Hotels & Resorts, Valet Services,  Auto Repair, Auto Body, Auto Dealer, Transmission Shops, Muffler, Truck Cover and Box Shops,  Tire & Wheels, CPA & Tax Services, HR & Payroll Services, Funeral Homes, Cremation,  Tax Reduction, Tax & Accounting, Tax Relief, Retail Stores, Bridal Shops, Pawn Shops, Gun Safes, Shooting Ranges, Gunsmith, CCW Gun Safety Courses, Outdoor Patio Store, Fireplace & Stoves, Chimney Cleaning, E-Commerce Sales, Carpet & Flooring, Carpet & Floor Cleaning, Carpet & Floor Removal, Business to Business, Health Clubs, Pools & Spas, Boats, Hot Tubs, Deck Builders, Roofing Companies, Painting Contractors, Window & Door Companies, Custom Cabinet, Home Remodel, Kitchen & Bath Remodelers, Garage Storage, Damage Restoration, Landscapers, Gutters, Concrete Contractor, Concrete Coating & Refinishing, Tree Services, Banking, Business Banking, Credit Card Processing, Point of Sale Terminals, Insurance, Furniture Stores, Mattress Stores, Home Goods, Appliance Sales, Appliance Repair, Pet Store & Supplies, Veterinarian, Kennels & Boarding, Pest Control,  Rodent Control, Plumbing, Welding Services, Mobile Truck Repair, RV Sales & Repair, Motorcycle & ATV, Pond Supplies, Garden Supplies & Nurseries, Patio & Grills, Patio Covers, Beauty Supply,  Salon and Spas, Attorneys & Legals Services, Personal Injury Law & Accident Law, Probate & Estate Attorney, Family Law, Bankruptcy Law, Business Law, Solar Sales & Installation, Janitorial & Cleaners, Pressure Washing, Maid Services, General Contractors, Fence Contractors, Iron Fencing & Gates, Electricians, HVAC, Bail Bonds, Security Systems, Security Guards, Adult Retail, Fence & Gate, Boat Sales, Shower Door Glass, Assisted Living Services, Home Care , Methadone Clinic, Substance Abuse and Recovery, Limousine Rental, Events & Facilities, Music Entertainment, River Rafting, Fly Fishing Lodges, Zip-line Tours, Bicycle Tours, Boat Rental, Wineries, Wine Tours & Wine Bus, Tornado Shelters, Health Food, Bowling Alleys, Golf Courses, Wedding Cakes, Catering, Recruiting, Oriental Rugs, Packaging Manufacturer, Cash For Gold, Blinds & Drapes, Office Copiers & Printers, Lighting Sales, Construction Equipment,