Must Follow Internet Marketing Blogs

 

Search Engine Watch: A great source of information for digital marketing. 

Search Engine Land:  Information regarding SEO, SEM and all things digital.

ClickZ: All-purpose digital marketing resource.

E consultancy blog:  A leading source of independent advice and insight.

Target Marketing Mag: Denny Hatch’s Publication. Great source of marketing data for B2B Marketers.

Google’s Blog:  Don’t know what else to say. It’s straight from googles mouth.

Google Think Insights:  Googles knowledge center. Cutting edge studies.

Google Resources

Lots of resources by Google. The Zero Moment of Truth is a comprehensive study done in 2011. It contextualizes the impact technology has had on purchasing behavior. At the time it described a new model for how consumers now buy, engage and interact with businesses every day. It specifically highlights why your online reputation and the buying experience really matters in relation to future sales.

BookShelf Recommended Authors

( Note: none of these authors were included in any of my college curriculum, what a shame.)

 

Fundamentals
Eugene M. Schwartz
John Caples
Denny Hatch
Victor O Schwab
Robert Bly
David Olgilvy
Gary Halbert
Dale Carnegie
Ben Suarez

Digital Age
Luke Sullivan
Anne Handley
Ryan Levesque
Al Ries & Jack Trout

Useful Tools

Keyword I.O  Free Keywords Tool

Free map tools  This is such a great tool. Check out the zip code feature and the radius around a point.

GoQR   Cool free QR builder. Lots of options to deliver and customize the QR code.

RGB Color Calculator–  This handy tool can take RGB color numbers and voila you get a hex number.

Zapier This resource has saved us so much time automating time-consuming tasks.

TruckAds–  Another great map resource. TruckAds has all the DMA maps for the USA available by county

Paletton–  Great for coming up with color schemes 

Google Fonts- All the best fonts on the web. Free 

GeoCode– Find the long and lat of any address