Citations and Listings.
According to a recent study by Comscore, 78% of all local searches on mobile devices led to a direct purchase within 24 hours. Of those purchases 73% were done in a physical store, 16% by phone, and 11% online.
Your digital footprint consists of directories, review sites, phone listings, business directories, image search, social media pages, search engine map listings and many places people encounter in their buying journey. If you remember back to the zero moment of truth is when these sites come into play. These directories, review sites and pages may seem obscure but they contain content about your business and, leave an impression, especially if they are not claimed or the information is old. Some are free others are not.
You should immediately begin to claim you’re listings if you have not done so already. It is an easy process and will increase the chance of your business being discovered online.
Sites like Google Maps appear as top links on the search engines results pages (SERP). There are over 60 relevant online publishers like Merchant Circle, Citysearch, Superpages, Yelp, Bing, Yahoo, Yellow page lists, etc..These are sites where your customers could first meet your business and see what you do, where you’re located, how to contact you, and more importantly what other customers are saying about you. Old or inaccurate contact info hurts search discovery and your chances of being found.
Incorrect business listings reduce your ability to be found online.
As a BrightLocal Partner Agency, we can
- Claim and control your business listings across 60+ leading maps, apps, GPS, search engines, and social networks
- Manage your listings in real-time, from one centralized dashboard
- Find and remove duplicate and erroneous citations.
- Improve your’ search ranking by publishing information to the publishers that mean the most to your presence.
- Enhance your digital content with the addition of business descriptions, videos, photos, menus, staff bios, and more
Sync Your Location Data Without All The HOOPLA
Brightlocal technology enables us to take full control of your location data across all the maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo, that we think will improve your presence. Using manual claiming as well as direct API integrations, ensures you own what is claimed, and you’re not renting month to month