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Custom Display Programs

Behavioral Display Ad Programs

At Peerless Digital Marketing, we specialize in delivering targeted and highly effective behavioral display ad campaigns that drive results. Say goodbye to generic advertising and hello to personalized, data-driven strategies that boost engagement and conversions.  We have put together these custom ad packages for our clients to use.  

Display- Awareness

Highly cost effective option to build your brand across the web.

Display- Local News

Target Local and National News 

Display Behavioral- Family 

Top family sites, family-related content family Topics based on their recent online behavior

Display Behavioral- Hispanic

Hispanic sites Hispanic-related content.

Hispanic topics based on recent online behavior

Display Behavioral- Sports

Top sports sites, sports-related content.Sports topics based on recent online behavior

Display Behavioral- Auto

Top auto sites, auto related content. Auto topics based on recent online behavio

Display Behavioral- Pets

Top pet sites, pet-related content, pet topics based on their recent online behavior.

Display Behavioral- Education

Top education sites, education-related -Interested in education topics based on their recent online behavior

Display Behavioral- Business

Top business sites & business-related content

Display Behavioral-Affluent

3rd Party Data Targeting High Income, Home Ownership, Recent Purchase 

Display Behavioral- Green 

Target green sites, green-related, climate and environmentally conscious

Display Behavioral- Fitness

 Fitness sites, viewing fitness-related content -interested in fitness topics based on their recent online behavior

Display Behavioral- Food

Top food and beverage sites, food and beverage-related content -interested in food and beverage topics based on their recent online behavior

Display Behavioral- Health

Top health sites, health-related content, health topics based on recent online behavior

Display Behavioral – Entertainment

Top entertainment sites, entertainment-related content, entertainment topics based on their recent online behavior

Display Behavioral- Travel

Viewing top travel sites, viewing travel-related content-Interested in travel topics based on their recent online behavior

Endemic is Website Level

Endemic display advertising refers to a form of online display advertising where the ads are placed on websites or within digital content that is directly related to the product, service, or industry being advertised. In other words, these ads appear in environments that are closely aligned with the subject matter or target audience of the ad.

 

Relevance: Endemic ads are placed on websites or platforms that cater to a specific niche, industry, or interest group. For example, if you are advertising a new fitness product, endemic advertising would involve placing your ads on fitness-related websites, blogs, or forums.

Audience Targeting: The primary goal of endemic advertising is to reach a highly targeted audience that is more likely to be interested in the advertised product or service. This is achieved by selecting websites or platforms where the target audience frequents.

Topically Alignment: Endemic ads are typically aligned with the content of the website or platform where they appear. For example, an ad for hiking gear on an outdoor adventure blog would be contextually aligned.

Higher Engagement: Since endemic ads are placed in environments where the audience has a natural interest in the topic, they often generate higher engagement and click-through rates compared to non-endemic advertising.

Industry-Specific Platforms: Endemic advertising is commonly used in industries such as sports, entertainment, fashion, gaming, and other niche markets where targeting a specific audience is essential.

Contextual is Webpage Level

Contextual display advertising is a form of online advertising in which ads are displayed on websites or digital platforms based on the context or content of the webpage or the behavior of the user. It  analyzes the content of a webpage, including its text, images, and other elements, to determine the most relevant advertisements to display to the user. 

 

Content Analysis: When a user visits a webpage, the content of that webpage is analyzed by an advertising platform or algorithm. This analysis takes into account the keywords, topics, and themes present on the page.

Ad Relevance: Based on the content analysis, the advertising platform determines which ads are most relevant to the webpage’s content. The goal is to match the ad with the context of the page so that it’s more likely to resonate with the user.

Ad Placement: The relevant ads are then placed strategically on the webpage. These ads can be in the form of banners, text ads, videos, or other display ad formats.

User Engagement: When users engage with the content on the webpage, they may also interact with the contextual ads if they find them interesting or relevant. Clicking on the ad may take the user to the advertiser’s website or landing page.

Behavioral Data: In addition to content analysis, contextual display advertising can also consider user behavior and preferences.