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Web Banner Advertising Sizes

Banner advertising delivers your message visually on websites . Banner ads come in variety of formats such as :  image, video and interactive ads.

Banner ads also come in a wide variety of sizes. Many ad sizes have been standardized to some extent by the IAB.  Standard web banners included into the IAB’s  Ad Units Guidelines are supported by major ad serving companies.

Banner ads have to meet certain technical requirements in order to be elegible. These are the most popular sized ads.


Standarized Banner Ads 


Ad unit NameFixed Size (px)
Billboard970 x 250
Smartphone Banner300 x 50, 320 x 50
Leaderboard728 x 90
Super Leaderboard/Pushdown970 x 90
Portrait300 x 1050
Skyscraper160 x 600
Medium Rectangle300 x 250
120×160120 x 160
Mobile Phone Interstitial640 x 1136, 750 x 1334, 1080 x 1920
Feature Phone Small Banner120 x 20
Feature Phone Medium Banner168 x 28
Feature Phone Large Banner216 x 36

IAB Complete Spec Sheets Here