Google Universal Analytics: Data Limits
Google Analytics Data Limits and Specs- Remember Google analytics is software. Software has maximum data limits. Understanding these parameters ensures best user experiences.
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Table Aggregation |
50,000 |
The number of rows in a table before aggregation |
Once reached further data rows are aggregated into a single entry labeled “other” |
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Custom Variables |
5 |
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a single custom variable can have multiple values. Three scopes page visit visitor |
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Hits Per Session |
500 |
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Includes pageviews events, transactions- any time _utm.gif is sent Any hits over are ignored |
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Events Per Session |
Rate Limit |
Token bucket algorithm |
Data transmission in packets –hits that are replenished at a rate of hits per second |
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E- Commerce transactions per day |
50,000 |
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Same as Table Aggregation Limit |
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Unique Dimension Combos |
1,000,000 |
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Over this threshold and the report data is sampled. |
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Sessions for non pre-calculated reports |
500,000 |
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Over this threshold and the report data is sampled. |
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Goals per Profile |
20 |
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Four Goal Sets each containing up to 5 goals. |
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Funnel Steps PerGoal |
10 |
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Max profile hits per day |
1,000,000 |
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Over Max data is processed only once per day at 12 am |
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Max profiles per account |
50 |
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Max Number Advanced Segments |
100 |
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Max Number Characters Define Profile Filter |
256 |
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Data Export Limit |
20,000 |
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You can manually export 20K rows at a time. |
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Max Visits Per Month |
10,000,000 |
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Over the limit and you will need to upgrade to Analytics 360 |
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