8 Steps to manage your web presence that are free
- Google your business.. Add the words “best,” & “review”. What does it say? (Based on what it says will somebody buy your product, can they even find you? This is the new digital shelf)
- Claim and customize your map listings ( Google Places, Bing & Yahoo business listings, Manta, CitySearch, Merchant Circle, any associations). Find out what you need to fix here.
- Claim dedicated review sites. Monitor reviews. How does your brand appear? (Yelp, Angie’s List, Epinions, Consumer Search, BBB, Trust Link)
- Set up content channels & social pages ( Youtube, Picasa, Metacafe, Vimeo, SlideShare, Facebook, Twitter, Linkedin)
- Consistently Create content to answer questions. (ask yourself why would someone follow my page? Original & Interesting, Unique discounts, offers & special, tag content to maximize search discovery, don’t forget video)
- Determine what your Zero Moments are.. ( use google tools to determine search volumes, keywords etc)
- Integrate social into your business & ask for the invite ( b.cards, marketing materials, website, storefront, pos, QR codes, receipts, existing advertising)
- Speed beats perfection. So jump in now.
Peerless Digital Marketing creates integrated web presence strategies. Multi-screen strategies that help businesses engage with potential customers at the right time and place in the online world. Call Ryan Today 916-450-1335.
Specialties: Internet Marketing & Digital Media Strategy | Google Adwords Certified | PPC | Google Analytics | Merchant Accounts | Programmatic DSP Display | Ad Trafficking | Social Ads| Video Ads | Email Marketing | Web Site Conversion Strategies | Adobe Creative Suite | Word Press | Yelp | Data- Aggregators & Listings | Phone Tracking| Mobile App | Geo-Fence | IP Targeting | Live Chat Technologies | YouTube Video | Internet Radio- Pandora & Spotify |